Harvard Business School Alumni. One of Forbes' Top 20 Power Minds in Latin America. Executive of the Year by Latino Music Awards. Recognized by the New York Congress.
Eduardo Basagaña was recently honored as “Executive of the Year” at the 2026 Latino Music Awards, cementing his position as one of the most influential international executives shaping the future of Latin entertainment. Recognized for redefining industry boundaries and building bridges between global markets, he was named among Forbes Latin America’s Top 20 Power Minds and invited to the Billboard Global Power Players Gala in Tokyo, after his work with Spanish pop star Ana Mena, whose landmark headline performance at Japan’s 60,000-capacity A-Nation Festival marked a historic milestone: the first female Latin artist to headline a major Asian festival.
Basagaña’s vision extends far beyond traditional music markets, encompassing the creation of the first-ever K-pop online concert developed exclusively for Latin America via his tech startup +VIVO, and the strategic expansion of entertainment ventures across Africa and India.
His influence on the global cultural landscape has earned him official proclamations from the New York State Congress and Westchester County, as well as formal recognition from the governments of South Korea and Japan.
Through a rare combination of international vision, cultural fluency, and executive leadership, Basagaña continues to shape a new era of global entertainment.

Honored on August 25, 2026 for his blueprint for the internationalization of Spanish-language music.

Official proclamations from the New York State Congress and Westchester County for his influence on the global cultural landscape.

Eduardo Basagaña is a prominent Argentine music executive, tech entrepreneur, and talent manager based in the United States, recognized by Forbes as one of the Top 20 Power Minds in Latin America. Known for operating at the structural intersection of live music, immersive technology, and cross-continental media, his strategic vision is backed by elite academic credentials. He holds a degree in Finance from the Pontificia Universidad Católica Argentina, alongside specialized training in Entertainment and Media from New York University (NYU), and is an alumnus of the prestigious Business of Entertainment, Media and Sports (BEMS) program at Harvard Business School.
Basagaña launched EB Producciones, an independent boutique entertainment company specializing in global live events and stadium promotions. Designed around a comprehensive, 360-degree ecosystem model, the company disrupted traditional local promoting frameworks. His portfolio includes producing major festivals like PWR Festival and Tereré Fest, managing historic farewell tours, and driving touring strategies for global Latin icons such as Karol G, Mon Laferte, and Aitana.
Amidst global pandemic lockdowns, he spearheaded new monetization models for live entertainment by launching +VIVO. Praised by Forbes and Billboard as an industry pioneer, the interactive platform successfully integrated immersive 8D Audio, VR 360°, and augmented reality into virtual concert experiences, securing exclusive streaming partnerships with iconic venues like Buenos Aires' Luna Park Stadium.
Expanding long-term assets beyond regional boundaries, Basagaña introduced Loving Asia, a cross-cultural venture designed to directly connect Asian cultural content and pop music markets with Latin American audiences. Under this tech-driven framework, he organized the first-ever exclusive Latin American digital concert for South Korean K-Pop group 3YE.
Shifting focus toward sustainable artist career infrastructure, he entered an exclusive management agreement with Spanish superstar Ana Mena (boasting 60 Platinum Records and over 4 billion streams), engineering a 1,500% surge in her Latin American streaming metrics and leading her to become the first female Latin artist to headline the massive A-Nation Festival in Japan. Simultaneously, he negotiated a landmark U.S. development deal with Universal Music Latino for Argentina’s top popular female folk-tropical artist, Ángela Leiva.
His business trajectory earned him official cultural and institutional proclamations from the New York State Congress, New York State Assembly and Westchester County.
Capitalizing on modern music consumption data, Basagaña launched his own independent record label backed by a pioneering global partnership with TikTok. The label’s debut signing, emerging talent Juli Obregón, immediately broke into Argentina's Spotify Top 100.
After his management, Ana Mena becomes the first ever Latin female artist to headline a festival in Asia, at A-Nation in Tokyo.
On August 25, 2026, Basagaña was officially honored as Executive of the Year at the Latino Music Conference & Awards in Miami, Florida, acknowledging his extraordinary blueprint for the internationalization of Spanish-language music.
Inks Caribbean superstar Nailah Blackman and Israeli pop icon Noa Kirel, seeking global expansion and impact. Cited by Rolling Stone and Billboard Africa as a “key figure in the global expansion of Latin music”.
WomenThe first all-female festival in the world.
Artists who have participated include Karol G, Sofía Reyes, Natalia Jiménez, Malu Trevejo, Angela Torres, among many others.
pwrfestival.com ↗
ArgentinaThe most important festival in Argentina's northeast and Top 5 overall in Argentina.
Artists who have participated in its editions include Airbag, A.N.I.M.A.L., Chano, Pati Cantú, Khea, Los Caligaris and the internationally renowned English DJ Archie Hamilton, among others.
tererefest.com ↗
Asian culture · AmericasA bridge connecting Asia with the Americas. Created to bring fans closer to all the cultural content coming from Asia: online concerts and in-person tours featuring K-Pop groups, as well as J-Pop from Japan.
The first steps of an initiative that aims to expand to Chinese C-Pop and music from markets such as India, the Philippines and Thailand.
lovingasia.net ↗
Our technology · since 2020According to Forbes and Billboard, the most important live streaming platform in Latin America and the only one in the world that broadcasts live in immersive audio (8D sound), with a 360° VR experience during its streams. Exploring augmented reality and digital worlds based on blockchain and NFT exchanges.
masvivo.tv ↗